Thu, Nov 13
|Zoom
From Vision to Venture: Building Mission-Driven Startups that Scale with Purpose
Turn your ideas into impact. Join Georgina Dukes-Harris for a powerful conversation on transforming purpose into profit while staying true to your “why.”
Time & Location
Nov 13, 2025, 5:00 PM – 6:00 PM
Zoom
About the Event
In this engaging and transparent session, Georgina Dukes-Harris, Founder and CEO of Swishvo and former healthcare executive, shares her journey of turning personal pain into a purpose-driven, tech-enabled company. From nearly losing her life in childbirth to leading health innovation at federal and startup levels, Georgina walks us through how she transformed vision into a venture that’s scaling with purpose.
Through her story and insights, participants will learn:
How to identify your startup’s true problem-solution fit
Practical ways to build traction and credibility with limited resources
Strategies to fund, form, and focus your startup for sustainable impact
How to lead with authenticity as a woman of color in innovation and tech
Whether you’re sketching your first idea or scaling your operations, this session will equip you with actionable tools and hard-won truths for building something that matters—and lasts.
About the Speaker
Georgina Dukes-Harris, MHA is a visionary health tech founder, faith-driven leader, and strategist dedicated to building equitable systems that heal. She is the Founder and CEO of Swishvo, an AI-powered platform helping holistic health providers streamline operations and get reimbursed by insurance—bridging the gap between community-based healing and modern healthcare.
Before launching Swishvo, Georgina spent over 15 years leading population health, innovation, and equity initiatives across healthcare systems, including Duke Health, Medicaid IT, and a fast-growing startup she helped scale into a $2B unicorn. Her work focuses on advancing equity in maternal, behavioral, and community health.
A Google Data Center Community AI Fellow and Rock Health Innovation Fellow, Georgina continues to shape the future of equitable innovation. A proud South Carolina native, wife, and mother of three, she’s passionate about faith, family, and building ventures that turn healing into a sustainable business model.