The Users You’re Missing: Research Tips for Project Managers

ABWIPPM Presents:

Great project management starts with understanding the people your project is meant to serve—but what happens when key users are unintentionally overlooked?

Join ABWIPPM for an insightful session with Dr. Starlynne Gornail, award-winning digital behavioral scientist and founder of Violet Serenity Design, as she explores how project managers can use research-driven strategies to better identify and support underserved or overlooked users.

Drawing from her expertise in user experience design, behavioral science, product evaluation, and data analysis, Dr. Gornail will share practical approaches to uncovering unmet user needs and understanding how those gaps can impact adoption, engagement, trust, and workflow efficiency. With experience collaborating alongside Fortune 50 companies, biomedical firms, government agencies, and startups, she brings a unique cross-industry perspective on building solutions that work for real people—not just ideal users.

In this session, attendees will learn:

• Practical user research strategies project managers can apply immediately

• How overlooked user needs affect project success and product adoption

• Ways human-centered research improves usability, trust, and engagement

• How behavioral science and digital strategy create more impactful solutions

Whether you manage products, programs, systems, or stakeholder experiences, this session will challenge you to think more intentionally about who may be missing from your process—and how inclusive research leads to stronger outcomes for everyone.

Don’t miss this opportunity to strengthen your project management toolkit through the lens of behavioral science and human-centered design.