Event Planning: Beyond the Basics with Gina Lawrence

Anyone can plan an event. Not everyone can command one.

Join ABWIPPM for a dynamic session with Gina Lawrence, an accomplished events professional with more than a decade of experience producing high-impact experiences. This webinar moves beyond the fundamentals of event planning and dives into the “command and control” framework required to manage complex operations, multi-session conferences, and high-visibility gatherings with confidence and precision.

Designed for professionals who are ready to elevate their execution, this session will unpack the architecture behind seamless events and explore the logistics strategy that transforms good programming into unforgettable experiences.

During this session, attendees will:

• Explore the operational structure behind complex and multi-session events

• Learn advanced logistics strategies that ensure smooth execution

• Understand how to manage moving parts while maintaining attendee experience

• Gain tips and tricks to orchestrate seamless, high-impact gatherings

• Strengthen their ability to lead event operations with clarity and control

  
  

About the Speaker

Gina Lawrence is an accomplished events professional with a passion for creating memorable experiences for audiences of all sizes. She has successfully created and produced conventions, board meetings, galas, trainings, virtual conferences, and receptions across a variety of industries and organizations.

Her specialty is logistics and crafting a cohesive attendee experience from start to finish. Gina has built her expertise through work with the NAACP, The Links, Incorporated, The Liaison Capitol Hill Hotel, and Art and Soul Restaurant.

A graduate of Spelman College, Gina earned her Bachelor’s degree in Comparative Women’s Studies with a concentration in Media and Communications. She later completed her postgraduate studies at Georgetown University, earning a Master’s in Public Relations and Corporate Communications.

Whether you manage conferences, internal events, or community convenings, this session will equip you with the advanced operational insight needed to move beyond basic planning and step fully into strategic