Thu, Oct 16
|Zoom
What is User Experience Design and Why Should Project Managers Know About It?
Discover why user experience (UX) design matters for project managers and how integrating UX tools and insights can elevate your project outcomes.
Time & Location
Oct 16, 2025, 5:00 PM – 6:00 PM
Zoom
About the Event
User experience (UX) design isn’t just for designers, it’s a critical discipline that shapes how projects succeed in delivering value. In this session, Dr. Starlynne Gornail will provide an accessible overview of UX design and research, highlight PM and UX tools you should consider, and share real-world examples of how user-centered approaches can transform project outcomes. Whether you’re new to UX or looking to strengthen collaboration with design teams, this session will give you practical insights to bridge the gap between project management and user experience.
This event is FREE and exclusive to ABWIPPM members. Not a member yet? Register here.
About the Speaker
Dr. Starlynne Gornail is an award-winning digital behavioral scientist with expertise in user experience design, data analysis, and product evaluation across the end-to-end product lifecycle. She has collaborated with project managers at Fortune 500 companies, biomedical firms, government agencies, and start-up organizations to create impactful, user-centered solutions. As the founder of Violet Serenity Design, she integrates behavioral science and digital strategy to unlock the potential of users—from high-tech innovators to low-tech adopters. Dr. Gornail holds a Doctorate in Public Health from the University of Colorado.